Data protection

Introduction and overview

We have written this data protection declaration (version 08/12/2023-312563029) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and that of Processors commissioned by us (e.g. providers) – process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral. In short: We will inform you comprehensively about the data that we process about you.

Privacy policies usually sound very technical and use legal terms. This data protection declaration, however, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it promotes transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. We thereby inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical statements as possible, as are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you did not know yet. If you still have any questions, we would like to ask you to contact the responsible body listed below or in the legal notice , follow the existing links and view further information on third-party sites. You can of course also find our contact details in the legal notice.

scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (processors) process. By personal data we mean information within the meaning of Article 4 No. 1 GDPR such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this data protection declaration includes:

all online presences (websites, online shops) that we operate, social media appearances and email communication, mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following data protection declaration we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data. As far as EU law is concerned, we refer to the REGULATION (EU) 2016 /679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online at EUR-Lex, the access to EU law, at https://eur-lex.europa.eu/legal -content/DE/ALL/?uri=celex:32016R0679 read.

We only process your data if at least one of the following conditions applies:

Consent (Article 6 paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you have entered on a contact form. Contract (Article 6 Paragraph 1 Letter b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a sales contract with you, we need personal information in advance. Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data. Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the perception of recordings in the public interest and the exercise of public authority as well as the protection of vital interests generally do not apply to us. If such a legal basis is relevant, it will be shown in the appropriate place.

In addition to the EU regulation, national laws also apply:

In Austria this is the Federal Law on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), or DSG for short. In Germany, the Federal Data Protection Act, or BDSG for short, applies.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below: Morisot-ArtPeter HomuthVon-Dalheim-Str.2369231 Rauenberg

E-Mail: morisot@morisot-art.comTelefon:  49 17640776659Impressum: https://morisot-art.com/impressum/

Storage period

Our general criterion is that we only store personal data for as long as is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased, for example for accounting purposes.

If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled so that data is processed fairly and transparently:

According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to know the following information: for what purpose we carry out the processing; the categories, i.e. the types of data, that are processed; who receives this data and when the data transmitted to third countries, how security can be guaranteed; how long the data will be stored; the existence of the right to rectification, deletion or restriction of processing and the right to object to processing; that you can complain to a supervisory authority (links to these Authorities can be found below); the origin of the data if we have not collected it from you; whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile for you. According to Article 16 GDPR, you have a Right to rectification of data, which means that we must correct data if you find errors. According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you request the deletion of your data According to Article 18 GDPR, you have the right to restrict processing, which means that we can only store the data but not use it any further. According to Article 20 GDPR, you have the right to data portability, which means that we can provide you with it upon request Make your data available in a common format. According to Article 21 GDPR, you have a right to object, which, once enforced, will result in a change to the processing. If the processing of your data is based on Article 6 Para. 1 lit. e (public interest, exercise of public authority Violence) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection. If data is used to conduct direct advertising, you can object to this type of data processing at any time. We are then no longer allowed to use your data for direct marketing. If data is used to carry out profiling, you can object to this type of data processing at any time. We may then no longer use your data for profiling. According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling). You have the right to lodge a complaint according to Article 77 GDPR . This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: you have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/. In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Baden-Württemberg data protection authority

State Commissioner for Data Protection: Dr. Stefan BrinkAddress: Königstraße 10a, 70173 StuttgartTelephone number: 07 11/61 55 41-0Email address: poststelle@lfdi.bwl.deWebsite: https://www.baden-wuerttemberg.datenschutz.de/

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In doing so, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks here of “data protection through technology design and through data protection-friendly default settings” and means that one always thinks about security and the corresponding security when it comes to both software (e.g. forms) and hardware (e.g. access to the server room). takes measures. Below we will go into specific measures if necessary.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data on the Internet in a secure manner. This means that the complete transmission of all data from your browser to our web server is secured – no one can “eavesdrop” .

We have thus introduced an additional security layer and comply with data protection through technical design (Article 25 Paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission protection by the small lock symbol at the top left of the browser, to the left of the Internet address (e.g. B. beispielseite.de) and the use of the https scheme (instead of http) as part of our internet address. If you would like to know more about encryption, we recommend searching Google for “Hypertext Transfer Protocol Secure wiki” to find good links to further information receive.

Communication

Communication Summary Those affected: Anyone who communicates with us by telephone, email or online form Data processed: e.g. E.g. telephone number, name, email address, entered form data. You can find more details about this under the respective contact type Purpose: Processing communication with customers, business partners, etc. Storage period: Duration of the business transaction and the legal regulations Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para 1 lit. b GDPR (contract), Art. 6 paragraph 1 lit. f GDPR (legitimate interests)

If you contact us and communicate by telephone, email or online form, personal data may be processed.

The data will be processed to process and process your question and the related business transaction. The data is stored for as long as the law requires.

Affected people

The above-mentioned processes affect everyone who tries to contact us via the communication channels we provide.

Telephone

If you call us, the call data will be stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by email and saved to answer your query. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

E-mail

If you communicate with us via email, data may be stored on the respective device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

Online Forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to one of our email addresses. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

Legal basis

The processing of data is based on the following legal bases:

Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue using it for purposes relevant to the business transaction; Art. 6 Paragraph 1 Letter b GDPR (contract): There is a need to fulfill a contract with you or a processor such as. B. the telephone provider or we need to use the data for pre-contractual activities, such as: B. the preparation of an offer; Art. 6 Para. 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. For this purpose, certain technical facilities such as: B. E-mail programs, exchange servers and mobile phone operators are necessary in order to be able to operate communication efficiently.

Cookies

Cookies Summary Those affected: Visitors to the website Purpose: depending on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie. Processed data: Depending on the cookie used. You can find more details about this below or from the manufacturer of the software that sets the cookie. Storage period: depends on the respective cookie, can vary from hours to years Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data. Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as: B. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually because each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malicious” things. Cookies also cannot access information on your PC.

For example, cookie data might look like this:

Name: _gaValue: GA1.2.1326744211.152312563029-9 Purpose: Differentiation of website visitorsExpiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie At least 50 cookies per domain At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookiesThese cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes their browser window.

Purposeful cookiesThese cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website on different browsers.

Targeting cookiesThese cookies ensure better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookiesThese cookies are also called targeting cookies. They serve to provide the user with individually tailored advertising. This can be very practical, but also very annoying.

Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism” .

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie.

Which data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored in the following data protection declaration.

Storage period of cookies

The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, others can remain on a computer for several years.

You also have an influence on the storage period. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after you revoke your consent, although the legality of storage remains unaffected until then.

Right to object – how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, deactivating them or only partially allowing them. For example, you can block third-party cookies but allow all other cookies.

If you would like to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can do this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “Cookie Guidelines” have existed since 2009. This states that the storage of cookies requires your consent (Article 6 Para. 1 lit. a GDPR). However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 96 Paragraph 3 of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).

For absolutely necessary cookies, even if consent is not given, there are legitimate interests (Article 6 Para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience and certain cookies are often absolutely necessary for this.

If non-essential cookies are used, this will only happen with your consent. The legal basis in this respect is Article 6 Paragraph 1 Letter a GDPR.

In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.

Customer data

Customer data summary Those affected: Customers or business and contractual partners Purpose: Provision of the contractually or pre-contractually agreed services including associated communication Processed data: name, address, contact details, email address, telephone number, payment information (such as invoices and bank details ), contract data (such as term and subject matter of the contract), IP address, order data Storage period: the data will be deleted as soon as it is no longer required to fulfill our business purposes and there is no legal obligation to retain it. Legal basis: Legitimate interest (Art. 6 Para. 1 lit. f GDPR), contract (Art. 6 Para. 1 lit. b GDPR)

What is customer data?

So that we can offer our service and our contractual services, we also process data from our customers and business partners. This data always includes personal data. Customer data refers to all information that is processed on the basis of a contractual or pre-contractual collaboration in order to be able to provide the services offered. Customer data is all collected information that we collect and process about our customers.

Why do we process customer data?

There are many reasons why we collect and process customer data. The most important one is that we simply need various data to provide our services. Sometimes your email address is enough, but if you purchase a product or service, we also need data such as name, address, bank details or contract details. We also use the data for marketing and sales optimization so that we can improve our overall service for our customers. Another important point is our customer service, which is always very important to us. We want you to be able to come to us at any time with questions about our offers and for this we need at least your email address.

Which data is processed?

Exactly which data is stored can only be shown at this point using categories. This always depends on which services you receive from us. In some cases, you simply give us your email address so that we can, for example, contact you or answer your questions. In other cases, you purchase a product or service from us and for this we need significantly more information, such as your contact details, payment details and contract details.

Here is a list of possible data that we receive and process from you:

NameContact addressEmail addressTelephone numberDate of birthPayment data (invoices, bank details, payment history, etc.)Contract data (term, content)Usage data (websites visited, access data, etc.)Metadata (IP address, device information)

How long is the data stored?

As soon as we no longer need the customer data to fulfill our contractual obligations and our purposes and the data is no longer necessary for possible warranty and liability obligations, we delete the corresponding customer data. This is the case, for example, when a business contract ends. After that, the limitation period is usually 3 years, although longer periods are possible in individual cases. Of course, we also adhere to the legal retention requirements. Your customer data will definitely not be passed on to third parties unless you have explicitly given your consent.

Legal basis

The legal basis for the processing of your data is Article 6 Paragraph 1 Letter a GDPR (consent), Article 6 Paragraph 1 Letter b GDPR (contract or pre-contractual measures), Article 6 Paragraph 1 Letter f GDPR (authorized interests) and in special cases (e.g. medical services) Art. 9 Para. 2 lit. a. GDPR (Special Categories Processing).

In the case of protecting vital interests, data processing takes place in accordance with Article 9 Paragraph 2 Letter c. GDPR. For the purposes of health care, occupational medicine, medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector, personal data is processed in accordance with Art. 9 Para. 2 lit. H. GDPR. If you voluntarily provide data in the special categories, the processing will take place on the basis of Article 9 Paragraph 2 Letter a. GDPR.

Registration

Registration Summary Affected Persons: Anyone who registers, creates an account, logs in and uses the account. Data processed: email address, name, password and other data collected during registration, login and account use. Purpose: To provide our services. Communicating with Customers in connection with the Services. Storage period: As long as the company account associated with the texts exists and then usually 3 years. Legal basis: Art. 6 Para. 1 lit. b GDPR (contract), Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

If you register with us, personal data may be processed if you enter personal data or data such as the IP address is recorded in the course of processing. You can read below what we mean by the rather unwieldy term “personal data”.

Please only enter the data that we need for registration and for which you have the approval of a third party if you are registering on behalf of a third party. If possible, use a strong password that you do not use anywhere else and an email address that you check regularly.

Below we will inform you about the exact type of data processing, because we want you to feel comfortable with us!

What is a registration?

When you register, we collect certain data from you and enable you to easily log in online later and use your account with us. An account with us has the advantage that you don't have to re-enter everything every time. Saves time, effort and ultimately prevents errors in the delivery of our services.

Why do we process personal data?

In short, we process personal data to enable the creation and use of an account with us. If we didn't do this, you would have to enter all the data each time, wait for approval from us and enter everything again. We and many, many customers wouldn't like that. How would you like that?

Which data is processed?

Enter all the data you provided during registration when you log in or enter it as part of managing your data in the account.

When registering, we process the following types of data:

First nameLast nameEmail addressCompany nameStreet house numberResidencePostal codeCountry

When you register, we process the data you enter when registering, such as username and password, and data collected in the background such as device information and IP addresses.

When using your account, we process data that you enter while using your account and which is created as part of using our services.

Storage period

We store the data entered at least for as long as the account linked to the data exists and is used with us, as long as there are contractual obligations between us and, if the contract ends, until the respective claims arising from it have expired. In addition, we store your data as long as and to the extent that we are subject to legal storage obligations. We then retain booking documents associated with the contract (invoices, contract documents, bank statements, etc.) as well as other relevant business documents for the legally required period (usually a few years).

Right to object

Have you registered, entered data and would like to revoke the processing? No problem. As you can read above, the rights under the General Data Protection Regulation also apply during and after registration, login or account with us. Contact the person responsible for data protection above to exercise your rights. If you already have an account with us, you can easily view and manage your data and texts in the account.

Legal basis

By completing the registration process, you approach us pre-contractually in order to conclude a usage agreement for our platform (even if an obligation to pay does not automatically arise). You invest time to enter data and register and we offer you our services after logging into our system and viewing your customer account. We also fulfill our contractual obligations. Finally, we need to keep registered users informed of important changes via email. This means that Article 6 Paragraph 1 Letter b GDPR (implementation of pre-contractual measures, fulfillment of a contract) applies.

If necessary, we will also obtain your consent, for example if you voluntarily provide more data than is absolutely necessary or if we are allowed to send you advertising. Art. 6 Para. 1 lit. a GDPR (consent) therefore applies.

We also have a legitimate interest in knowing who we are dealing with in order to contact you in certain cases. We also need to know who is using our services and whether they are being used in the way our terms of use stipulate, i.e. Art. 6 Para. 1 lit. f GDPR (legitimate interests) applies.

Note: The following sections must be checked by users (as required):

Registration with real name

Since we need to know who we are dealing with in business operations, registration is only possible with your real name (real name) and not with pseudonyms.

Registration with pseudonyms

Pseudonyms can be used when registering, which means you do not have to register with us using your real name. This ensures that your name cannot be processed by us.

Storage of the IP address

During registration, login and account use, we store the IP address in the background for security reasons in order to be able to determine legitimate use.

Public profile

The user profiles are publicly visible, which means you can see parts of the profile on the Internet without providing your username and password.

2-factor authentication (2FA)

Two-factor authentication (2FA) offers additional security when logging in, as it prevents you from logging in without a smartphone, for example. This technical measure to secure your account protects you from the loss of data or unauthorized access, even if your user name and password are known. You can find out which 2FA is used when registering, logging in and in the account itself.

Web hosting introduction

Web hosting summary Those affected: Visitors to the website Purpose: professional hosting of the website and securing operations Data processed: IP address, time of website visit, browser used and other data. You can find more details about this below or with the web hosting provider you use. Storage period: depends on the respective provider, but usually 2 weeks Legal basis: Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is created and stored automatically, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all websites on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or musterexample.com.

If you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We call it browser or web browser for short.

To display the website, the browser must connect to another computer where the website's code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually carried out by professional providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it gets better!

When the browser connects to your computer (desktop, laptop, tablet or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, but on the other hand, the web server also needs to store data for a while to ensure proper operation.

A picture is worth a thousand words, so the following graphic shows the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

Professional hosting of the website and securing operations to maintain operational and IT security. Anonymous evaluation of access behavior to improve our offering and, if necessary, to prosecute or pursue claims

Which data is processed?

Even while you are visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as

the complete internet address (URL) of the website accessed, browser and browser version (e.g. Chrome 87), the operating system used (e.g. Windows 10), the address (URL) of the previously visited page (referrer URL) (e.g. https: //www.beispielquellsite.de/vondabinichkommen/) the host name and the IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121) date and time in files, the so-called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities if illegal behavior occurs.

In short: Your visit will be logged by our provider (company that runs our website on special computers (servers)), but we will not pass on your data without your consent!

Legal basis

The legality of the processing of personal data in the context of web hosting results from Article 6 Paragraph 1 Letter f of the GDPR (protection of legitimate interests), because the use of professional hosting from a provider is necessary to keep the company safe and user-friendly on the Internet to be able to present and, if necessary, pursue attacks and claims resulting from this.

There is usually a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Web Analytics Introduction

Web Analytics Data Protection Declaration Summary Those affected: Visitors to the website Purpose: Evaluation of visitor information to optimize the website. Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this in the web analytics tool used. Storage period: depends on the web analytics tool used Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics for short. Data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyzes of user behavior on our website and make them available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. We will show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data can be stored in cookies.

Why do we do web analytics?

We have a clear goal in mind with our website: we want to provide the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and, on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All of this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.

Which data is processed?

Of course, exactly which data is stored depends on the analysis tools used. However, it is usually stored, for example, what content you view on our website, what buttons or links you click on, when you access a page, what browser you use, what device (PC, tablet, smartphone, etc.) you use website you visit or what computer system you use. If you agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or email address is stored. All of this data, if collected, is stored pseudonymously. This means you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we obtained with our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we detect website errors, identify attacks and improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Since cookies are used in web analytics tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Information about special web analytics tools, if available, can be found in the following sections.

Google Analytics privacy policy

Google Analytics data protection declaration Summary Those affected: Visitors to the website Purpose: Evaluation of visitor information to optimize the website. Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior and click behavior. You can find more details about this further down in this data protection declaration. Storage period: individually adjustable, by default Google Analytics 4 stores data for 14 months Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Google Analytics?

On our website we use the analysis tracking tool Google Analytics in version Google Analytics 4 (GA4) from the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is for everyone Google services responsible. Google Analytics collects data about your actions on our website. Through the combination of different technologies such as cookies, device IDs and login information, you as a user can be identified across different devices. This means your actions can also be analyzed across platforms.

For example, if you click on a link, this event is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and, above all, inform you about what data is processed and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze traffic on our website. The basis of these measurements and analyzes is a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a device. GA4 uses an event-based model that captures detailed information about user interactions such as page views, clicks, scrolling, conversion events. In addition, various machine learning functions have been built into GA4 to better understand user behavior and certain trends. GA4 relies on modeling with the help of machine learning functions. This means that based on the data collected, missing data can also be extrapolated in order to optimize the analysis and also to be able to make forecasts.

In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we as website operators can define and track specific events to obtain analysis of user interactions. In addition to general information such as clicks or page views, specific events that are important for our business can also be tracked. Such special events could be, for example, sending a contact form or purchasing a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include, among others, the following reports:

Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service. Advertisement reports: Through display reports we can more easily analyze and improve our online advertising. Acquisition reports: Acquisition reports give us helpful information about how we can attract more people to our service can inspire.Behavior reports: Here we find out how you interact with our website. We can track the path you take on our site and which links you click. Conversion reports: Conversion is the name given to a process in which you carry out a desired action based on a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are being received by you. This is how we want to increase our conversion rate. Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions, among others:

Event-based data model: This model captures very specific events that may occur on our website. For example, playing a video, purchasing a product or signing up for our newsletter. Advanced analytics features: These features allow us to better understand your behavior on our website or certain general trends. For example, we can segment user groups, carry out comparative analyzes of target groups or track your journey or path on our website. Predictive modeling: Based on collected data, machine learning can be used to extrapolate missing data to predict future events and trends. This can help us develop better marketing strategies.Cross-platform analysis: Data collection and analysis are possible from both websites and apps. This gives us the opportunity to analyze user behavior across platforms, provided you have of course consented to data processing.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics creates a random, unique ID associated with your browser cookie using a tracking code. This is how Google Analytics recognizes you as a new user and you are assigned a user ID. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Depending on the property used, data is stored for different lengths of time.

Using identifiers such as cookies, app instance IDs, user IDs or custom event parameters, your interactions are measured across platforms, provided you have consented. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on Google Analytics data unless we as website operators authorize this. Exceptions may occur if required by law.

According to Google, Google Analytics 4 does not log or store IP addresses. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are deleted before the data is stored in a data center or on a server.

Because Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (like Google Universal Analytics). However, there are some specific cookies used by GA4. These include, for example:

Name: _gaValue: 2.1326744211.152312563029-5 Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors. Expiry date: after 2 years

Name: _gidValue: 2.1687193234.152312563029-1 Purpose: The cookie is also used to distinguish website visitors. Expiry date: after 24 hours

Name: _gat_gtag_UA_ Value: 1Usage: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ .Expiry date: after 1 minute

Note: This list cannot claim to be complete, as Google continually changes its choice of cookies. GA4 also aims to improve data protection. Therefore, the tool offers some options for controlling data collection. For example, we can set the storage period ourselves and also control data collection.

Here we show you an overview of the main types of data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google refers to the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you only view one page on our website and then leave our website again.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

Location: IP addresses are not logged or stored in Google Analytics. However, shortly before the IP address is deleted, derivatives for location data are used.

Technical information: Technical information may include, but is not limited to, your browser type, your Internet service provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or advertising you came to our site from.

Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has their servers spread all over the world. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed on different physical storage media. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of service disruption at Google remains low.

The retention period of the data depends on the properties used. The storage period is always determined specifically for each individual property. Google Analytics offers us four options for controlling storage duration:

2 months: this is the shortest storage period. 14 months: by default the data is stored with GA4 for 14 months. 26 months: you can also store the data for 26 months. Data is only deleted when we delete it manually

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can use the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the relevant instructions for the most popular browsers under the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we obtained with our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we detect errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.

As the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Google uses so-called standard contractual clauses (= Article 46, Paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/ 6004245?hl=de.

If you want to find out more about data processing, please use the Google data protection declaration at https://policies.google.com/privacy?hl=de.

Order processing agreement (AVV) Google Analytics

We have concluded an order processing agreement (AVV) with Google in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what an AVV is and, above all, what must be contained in an AVV in our general section “Order Processing Agreement (AVV)”.

This contract is required by law because Google processes personal data on our behalf. This clarifies that Google may only process data that you receive from us according to our instructions and must comply with the GDPR. The link to the order data processing conditions can be found at https://business.safety.google/intl/de/adsprocessorterms/

Social media introduction

Social Media Data Protection Declaration Summary Those affected: Visitors to the website Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc. Data processed: Data such as telephone numbers, email addresses, contact details, data on user behavior, information about your device and Your IP address. You can find more details about this in the respective social media tool used. Storage period: depends on the social media platforms used Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Social Media?

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, exchange content openly or in specific groups and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. With our social media presence we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel has the primary purpose of being able to carry out web analyses. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests using the evaluated data and so-called user profiles can be created. This also makes it possible for the platforms to present you with tailored advertisements. Cookies are usually set in your browser for this purpose and store data about your usage behavior.

We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Article 26 GDPR. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the affected platform.

Please note that when you use the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may mean that you may no longer be able to easily request or enforce your rights in relation to your personal data.

Which data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about Your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers’ servers. This means that only the providers have access to the data and can give you the appropriate information or make changes.

If you want to know exactly what data is stored and processed by social media providers and how you can object to data processing, you should read the company's respective data protection declaration carefully. If you have any questions about data storage and data processing or want to assert the relevant rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can be used in social media tools, we also recommend our general data protection declaration about cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

If you have agreed that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider.

You can find information about specific social media platforms - if available - in the following sections.

Facebook privacy policy

Facebook data protection declaration Summary Those affected: Visitors to the website Purpose: Optimization of our service Data processed: Data such as customer data, user behavior data, information about your device and your IP address. You can find more details about this in the data protection declaration below. Storage period: until the data is no longer useful for Facebook's purposes Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or for the European area of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools enable us to offer you and people who are interested in our products and services the best possible offer.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. responsible for. Facebook is solely responsible for the further processing of this data. Our shared commitments have also been enshrined in a publicly available agreement at https://www.facebook.com/legal/controller_addendum. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are integrated into our website in a secure manner in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you ask us a question, we are obliged to forward it to Facebook.

Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. Since the term is hardly known, we have decided to just call them Facebook tools. These include, among others:

Facebook pixelsocial plugins (such as the “Like” or “Share” button)Facebook LoginAccount KitAPIs (programming interface)SDKs (collection of programming tools)Platform integrationsPluginsCodesSpecificationsDocumentationsTechnologies and services

Through these tools, Facebook expands services and has the opportunity to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to show users appropriate advertising, Facebook needs information about people's wishes and needs. The company is provided with information about user behavior (and contact details) on our website. This means that Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. This allows Facebook to create “campaign reports” on our behalf about the impact of our advertising campaigns. We also use analyzes to gain a better insight into how you use our services, website or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data are stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called “hashing” takes place. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.

In addition to the contact details, “event data” is also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools we go into more detail about individual Facebook cookies. You can also find out general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers around the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. Here's how deleting your Facebook account works:

1) On the right side of Facebook, click Settings.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete Account” and then click “Next and Delete Account”

5) Now enter your password, click “Continue” and then click “Delete Account”

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have agreed that your data can be processed and stored by integrated Facebook tools, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view Facebook's data protection declaration or cookie guidelines.

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Facebook uses so-called standard contractual clauses (= Article 46, Paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

We hope we have given you the most important information about the use and data processing of Facebook tools. If you want to find out more about how Facebook uses your data, we recommend the data policy at https://www.facebook.com/privacy/policy/.

Instagram privacy policy

Instagram data protection declaration Summary Those affected: Visitors to the website Purpose: Optimization of our service Data processed: Data such as data on user behavior, information about your device and your IP address. You can find more details about this in the data protection declaration below. Storage period: until Instagram no longer needs the data for its purposes Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Instagram?

We have installed Instagram functions on our website. Instagram is a social media platform owned by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. If you access websites on our website that have an Instagram function integrated, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will therefore be processed across all Facebook companies.

Below we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram belongs to Meta Platforms Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Meta data protection guidelines themselves on the other.

Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why it's a matter of course for us to prepare our content in a varied manner. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalized advertising on Facebook. This means our advertisements only reach people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data does Instagram store?

If you come across one of our pages that has built-in Instagram functions (such as Instagram images or plug-ins), your browser will automatically contact Instagram's servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you make, about advertisements you see and how you use our services. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram once it has been “hashed”. Hashing means turning a data set into a string. This allows you to encrypt the contact details. In addition, the above-mentioned “event data” is also transmitted. By “event data” Facebook – and consequently also Instagram – means data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected will be compared with the data Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser will send information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after comparison). Although we have looked intensively into Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

Below we will show you the minimum cookies that are set in your browser when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftokenValue: “” Purpose: This cookie is most likely set for security reasons to prevent forged requests. However, we were unable to find out more precisely. Expiry date: after one year

Name: midWert: “”Purpose: Instagram sets this cookie to optimize its own services and offers on and outside of Instagram. The cookie sets a unique user ID. Expiry date: after the end of the session

Name: fbsr_312563029124024 Value: no information Purpose: This cookie stores the log-in request for users of the Instagram app. Expiry date: after the end of the session

Name: rurValue: ATN Purpose: This is an Instagram cookie that ensures functionality on Instagram. Expiry date: after the end of the session

Name: urlgenValue: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe312563029” Purpose: This cookie is used for the marketing purposes of Instagram. Expiry date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies, with external partners and with people you connect with around the world. Data processing takes place in compliance with our own data guidelines. Your data is distributed on Facebook servers around the world, among other things for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you will need to permanently delete your Instagram account.

And this is how deleting your Instagram account works:

First open the Instagram app. On your profile page, go down and click on “Help Section.” Now you come to the company's website. On the website, click “Manage Account” and then click “Delete Your Account.”

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will therefore not be deleted.

As mentioned above, Instagram stores your data primarily through cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, administration always works a little differently. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

You can also generally set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have agreed that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider.

Instagram and Facebook also process data in the USA, among others. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, in particular in the USA) or for data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46 Para. 2 and 3 GDPR). These clauses oblige Facebook to comply with the EU data protection level when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We have tried to provide you with the most important information about data processing by Instagram. You can find out more about Instagram's data policies at https://privacycenter.instagram.com/policy/?entry_point=ig_help_center_data_policy_redirect.

Final word

Congratulations! If you are reading these lines, you have really “fought” your way through our entire privacy policy or at least scrolled this far. As you can see from the scope of our data protection declaration, we do not take the protection of your personal data lightly. It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. We not only want to tell you which data is processed, but also explain the reasons for using various software programs. As a rule, data protection declarations sound very technical and legal. Since most of you are not web developers or lawyers, we wanted to take a different linguistic approach and explain the matter in simple and clear language. Of course, this is not always possible due to the subject matter. The most important terms are therefore explained in more detail at the end of the data protection declaration. If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible body. We wish you a wonderful time and hope to welcome you back to our website soon.

All texts are copyrighted.

Source: Created with AdSimple’s Privacy Generator